Del Groves and I were in Beijing several years ago. As we enjoyed a down day we walked along different areas of town and did what tourists do. We took a lot of pictures. This is one of my favorite pictures from that trip. In it's literal translation there is both humor and a lot of truth.
I wonder what catchy phrase the ad agency really meant to have on the billboard. What they translated was litterally what they were trying to do, "Sell the airplane ticket". It reminds me even now as I look at it that what we are most about in business is selling what we produce. Are you "selling the airplane ticket"? If not, why aren't you?
Darrell Tadley
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